A donation flow that proves itself before it asks

The problem

A charity site has a harder job than a business one. It has about a minute to turn sympathy into a bank transfer, from someone who has never heard of you and has already been asked for money by three other causes this week. In India there's a second gate on top: individual donors want to see 80G before they give, because that's their tax deduction, and corporate CSR budgets won't move at all without CSR-1 on file. Most non-profit sites bury every one of those on a compliance page nobody scrolls to.

What we did about it

We put the proof where the doubt is. Registration number, 80G, CSR-1 and the auditor sit in plain view rather than two clicks deep — someone working out whether this is a real organisation shouldn't have to go looking. The giving flow leads with amounts tied to something you can picture instead of an empty box: ₹500 keeps a library open for a day, ₹1,000 funds one listening circle. Corporate CSR gets its own route, because that's a different conversation with a different person on a different timeline.